OUR IDENTITY
Our visual identity symbolises a convergence of pathology and technology, both of which are core to Innoquest’s differentiating edge.
By combining the coding language of ‘1’s and ‘0’s and the cocci, bacilli and spirilli shapes found in bacterial cell structures under the microscope, a unique typeface emerges to define Innoquest’s new DNA. The new identity captures the morphologic changes and signals the merger, transformation and creation of a new pathology lab – in pursuit of science, innovating for life. The spectrum of blue conveys the qualities of trust, integrity and credibility, which are ideal values for a company set in the 21st century.